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Ella Broos

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lalance_portret_broosSince her graduation from journalism school, Ella Broos has been active in high-level communications. Her skills include communication plans, in-house communication trainings, journalistic productions and presentations, publicity and advertising, magazine management, press conferences and events, advertising campaigns, media lobbying, influence and image studies, and major multimedia and web-based public information campaigns. For the Dutch Parliament she directed the team of communications specialists.

Crisis communication

As spokesperson at GOVCERT.NL, the Dutch government’s computer emergency response team, she has, for many years, been responsible for all political and media communications regarding cyber-crime awareness. She also directed internal and external communications for the Directorate-General for Public Order and Safety (police, fire brigade, disaster control and crisis management) and for the city of Rotterdam. She was responsible for daily media contacts, both as crisis manager and spokesperson for TNT postal services, and as Dutch spokesperson for easyJet, the low-cost British airline.

International projects

In addition to her activities through her own communications consultancy Brooscommunicatie (, she frequently works as the communications expert for LaLance international projects, especially in Eastern Europe.


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